With young families to look after and long days of work to conquer Felix James and James Grundy couldn’t be doing with hangovers. But they still wanted to kick back with a decent brew at the end of the day. While they appreciated their downtime, you should know that these aren’t two guys who sit around moaning. Their frustration at the lack of consistently good and widely available lower strength beers gave them an awesome vision for a whole new movement within the world of beer.